Acer 2007 Annual Report Download - page 41

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38
Acer Group Brand Positioning
• Competitive Products – Acer strives to introduce fresh technologies that empower users to become
more productive – at the right moment in time.
VALUE “Simplify my life –
Feel in Control”
Performance
“Social recognition”
Cutting edge design
Trusted value
offering
Time to market
seamless technology
Cutting edge IDs,
premium appeal
END USER
VALUE
BRAND
POSITIONING
Acer Group Brands By Region
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