Acer 2007 Annual Report Download - page 39

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36
(2) Market Growth
According to Gartner Dataquest, global Total PC
shipments increased 13.8% YOY to reach 272.3
million units. The major growth driver came
from notebook PCs with 32.3% YOY growth,
far exceeding 4.2% for desktop PCs. Looking
ahead, Gartner predicts Total PC unit shipments
to grow by 10.9% in 2008 and 13.0% in 2009,
respectively; specifically, the notebook sector
is expected to maintain strong YOY growths
of 25.1% and 22.4% during the same period.
Further ahead, Gartner foresees a high possibility
of the notebook quantity to surpass desktop PCs
by 2010.
Additionally, Acer is targeting key emerging
markets that are generating rapid PC growth
momentum. These markets include Asia Pacic,
Greater China, Latin America, Eastern Europe,
Middle East and Africa.
For converged mobile devices (CMD), total
shipments exceeded 125 million units in 2007
with 52.8%YOY growth, according to IDC. By
2011, IDC predicts that total shipments will hit
314 million units, reaching 30.9% in compound
annual growth rate (CAGR). Western Europe
will emerge as the leading region, followed by
the U.S. and Asia Pacic. Meanwhile, the market
share of Microsoft Windows®-based operating
systems will increase from 10.7% in 2007, to
19.3% in 2011; although Symbian’s operating
system will still dominate the market through to
2011 by more than 50% share.
5.4 The Four Pillars of Success
Acer’s “four pillars of success” are the foundations for our continuing advancement and further success
in the IT industry:
Acer’s “four pillars of success” are the foundations for our continuing advancement and
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