Acer 2007 Annual Report Download - page 35

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32
5.1 Acer Today - A Top-three PC
Company
As one of the world’s top-three vendors in the
Total PC market and No. 2 notebook brand,
Acer is an established PC leader who continues
to gain momentum with rapid speed. With the
recent acquisitions of Gateway and Packard Bell,
the Company is positioned amid a new level of
increased competition in the PC arena.
Acer’s Winning
Formula
5
Central to the Company’s business strategy is
the Channel Business Model that draws on the
strengths of our world-class partners to form
mutually winning collaborations. This proven
and sustainable business model is set to propel
Acer further ahead in the highly competitive and
volatile IT industry.
Acer is focused on globally marketing its
brand-name products; our PC-centric offering
includes mobile and desktop PCs, servers and
storage, LCD monitors, high-denition TVs and
projectors.
In 2007, Acer maintained its already strong
presence in Europe, Middle East, and Africa
(EMEA) with the fastest year-on-year (YOY)
shipment growth for Total PCs and notebooks.
In the U.S. we were the fastest rising vendor
among the top 10 for Total PCs, desktops and
notebooks. In Asia and other emerging countries,
Acer sees good prospects to expand into these
IT Product Revenue Breakdown – by Product
Unit: NT$ Million
* Others include servers, projectors and peripheral products
† Includes revenue from Gateway in Q4, 2007
markets and becoming one of the leading PC
vendors. The successful mergers of Gateway
and Packard Bell complete the Company’s
global footprint by strengthening our foothold
in the U.S., and allowing deeper penetration into
Europe and Asia.
IT Product Revenue Breakdown – by ProductUnit: NT$ Million
Year 2006 Year 2007̙Growth
Products Revenue Weight Revenue Weight YoY
Mobile PCs 194,433 60.5% 277,452 63.8% 43%
Desktop PCs 48,983 15.2% 70,071 16.1% 43%
Displays 59,450 18.5% 69,692 16.0% 17%
Others* 18,600 5.8% 17,970 4.1% N/A
Total 321,466 100% 435,185 100.0% 35%
*Others include servers, projectors and peripheral products
̙
-3%