Food Lion 2014 Annual Report Download - page 35

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Delhaize Group Annual Report 2014 • 33
BELGIUM SOUTHEASTERN EUROPE
Belgium is the Delhaize Group’s historical home market. At the
end of 2014, Delhaize Group operated a multiformat network
of 880 stores in Belgium and the Grand Duchy of Luxembourg.
In 2014, Delhaize Belgium’s revenues of €4.9 billion accounted
for 23% of the Group’s total revenues.
Delhaize Group’s Southeastern Europe segment includes the
operations in Greece, Romania, and Serbia. This segment
generated revenues of €3.1 billion in 2014, 14% of the Group
total.
In Belgium, Delhaize continued to operate in a challenging
environment in 2014 as Belgium slid into defl ation, the
economy hardly progressed and consumer confi dence
declined further from an already low December 2013 base.
In Southeastern Europe, 2014 was a challenging economic
year in Greece and Serbia. In Romania, a largely positive
economic environment prevailed.
Implement the Transformation Plan in Belgium. Diffi cult economic environment in Greece and Serbia.
• The Transformation Plan agreed to in February 2015
will ensure that Delhaize Belgium will be able
to invest appropriately in the company’s future
• As part of the “Buy well, Eat well” campaign,
Delhaize remodeled and re-opened four next
generation stores
• Revenue growth in Greece despite a retail sector
that continued to be under pressure
• In Romania, revenue growth was largely driven
by continuing store expansion and positive
comparable store sales growth
• In Serbia, despite tough economic conditions, we began to
see the early success of remodeled stores
REVENUES
(IN MILLIONS OF €)
4 922
12
5 072
13
4 919
14
UNDERLYING
OPERATING PROFIT
(IN MILLIONS OF €)
196
12
198
13
118
14
REVENUES
(IN MILLIONS OF €)
2 825
12
2 985
13
3 082
14
UNDERLYING
OPERATING PROFIT
(IN MILLIONS OF €)
121
12
130
13
135
14
• Maximize the benefi ts of Coopernic, Delhaize Group’s
European buying alliance
• Differentiate the store experience (remodelings)
• Increase competitiveness of price and promotion
• Develop the omnichannel offer
• Maximize the benefi ts of Coopernic, Delhaize Group’s
European buying alliance
• Further store expansion
• Comparable store sales growth