Food Lion 2014 Annual Report Download - page 19
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Delhaize Group Annual Report 2014 • 17
DRIVE PROFITABLE GROWTH
TODAY AND BEYOND
We are always looking to innovate and
respond to industry dynamics and trends to
ensure that our business remains profitable
while we provide the best in fresh to our
customers.
Food Lion’s “Easy, Fresh &
Affordable…You Can Count on Food
Lion Every Day!” Strategy
During the course of 2014, Food Lion began
deploying a new, easier shopping experience
for customers. In all Food Lion stores, the
company enhanced its assortment offering
to customers. In addition, all associates were
provided with new customer-centric training
to enable customers to count on Food Lion for
great service every day.
Seventy-six stores so far have been remodeled
as part of our “Easy, Fresh & Affordable…You
Can Count on Food Lion Every Day!” strategy.
In its remodeled stores, Food Lion further
expanded its assortment to include items such
as a new Taste of Inspirations premium line of
deli meats and cheeses along with some grab
and go items, which make it easy for cus-
tomers to figure out what items to purchase.
In addition, Food Lion changed the customer
check-out process by making it easy for the
customer to move quickly through check-out.
Also, the company enhanced its meat and
produce departments. Customer feedback
about the remodeled stores has been positive;
as a result this strategy will be further evalu-
ated and carefully rolled out across approxi-
mately 160 Food Lion stores in 2015.
Delhaize Belgium and Luxembourg
launched the “Buy well/Eat well”
campaign
The launch in 2014 by Delhaize Belgium and
Luxembourg of the new commercial strat-
egy “Buy well/Eat well” throughout the store
network was accompanied by the launch of
two pilot stores in April and two pilot stores
in October of 2014 centered around this new
concept. The stores are particularly focused
on offering fresh foods from the company’s
private brands and providing customers with
an efficient checkout experience. There have
been marked customer satisfaction improve-
ments. In 2015, Delhaize Belgium will continue
to invest in its commercial strategy, focusing on
providing fresh products, a varied assortment,
and a seamless and easy shopping experi-
ence while continuing to offer the best price
and quality products to our customers.
In 2014, Hannaford continued to serve all members
of the community by increasing Hannaford’s
commitment to providing products that are locally
relevant and increasing community involvement.
In 2014, Delhaize Belgium
and Luxembourg launched
the new commercial strategy
“Buy well/Eat well”.
Discover more on
http://fr.delhaize.be/action/
bien-acheter-bien-manger