Food Lion 2014 Annual Report Download - page 29

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Delhaize Group Annual Report 2014 • 27
LEAD LOCALLY
Renovation of Alfa Beta fl agship store
In 2014, there has been a vast rethinking of
product categories with Alfa Beta introducing
new concepts as well as new product lines.
More specifi cally, the renovation of our Elliniko
store (Athens), one of the largest Alfa Beta
stores, established a whole new store concept:
• Products in bulk such as dry nuts, premium
chocolate, coffee and tea as well as the
usual categories of products, adding a
signifi cant competitive advantage;
• A newly developed special beverage area in
the same store accommodates an extensive
assortment from Greek and international
vineyards and even has a controlled temper-
ature room to store premium wines as well
as a vending machine for testing wines;
• An on-site bakery and an in-store pastry
shop that offers a wide range of custom
recipes and extremely fresh products;
• Unprecedented varieties of local and
imported cheese, various deli products as
well as marinated fresh fi sh and meat with
a strong relationship between quality and
price.
DRIVE PROFITABLE GROWTH
TODAY AND BEYOND
Opening a new distribution center
in Serbia
Our new distribution center (DC) in Serbia,
which opened in November 2014, will
strengthen our operational effi ciency and
profi tability and provide fresh products to
our customers. Delhaize Group invested €50
million in the construction of the distribution
center. A key priority for the distribution center
was to transfer our international experience
and knowledge in this area to the Serbian
market and through this continue running our
operations at the highest standards. The DC
will serve around 800 suppliers and employ
750 people by 2020; around 400 associates
worked in the DC at the end of 2014. In line
with our Supergood sustainability strategy,
the distribution center was built with environ-
mentally-responsible construction materials,
energy effi cient heating and cooling systems,
LED lights and motion sensor systems – part
of our commitment to buildings with lower
environmental footprints.
DOW JONES
SUSTAINABILITY INDEX
The Dow Jones Sustainability Index
measures company performance in
economic, social, and environmental
dimensions. The top 10% of performers
in each sector are selected for
the World Index. Our efforts were
recognized during the previous two
years and therefore we made it into
the DJSI. In 2014 however, we fell
short. In 2015, our goal is to get back
in the DJSI, recognized again as a
leader in our sector. In order to do
so we will be using the DJSI more
clearly as a benchmark tool to identify
improvements in how we manage
environmental and social topics
across the business. Our investors
will benefi t as being a sustainable
retailer positions us for stronger future
business performance.
Our new distribution
center in Serbia will
strengthen operational
effi ciency and improve
Delhaize Serbia’s ability
to provide the best
in fresh products to
customers.
BEING SUPERGOOD BY DOING
GOOD BUSINESS
Our Supergood goals, especially in the areas
of sustainable private brands and zero waste
help us to uncover new sales opportunities
and push us to operate more effi ciently.
Being Supergood is, quite simply, good
business.