Food Lion 2014 Annual Report Download - page 25

Delhaize Group Annual Report 2014 • 23
PUT CUSTOMERS FIRST
We work hard to be local at every step of the
purchasing process for our customers. Our
stores are staffed with associates from the
local community and aim to refl ect the culture
and values of the community. Our local com-
munity engagement is a key way we differenti-
ate ourselves from our competitors.
Hannaford’s cookbook “30 Days on
$200”(2) promotes healthy eating for
one person on a budget
Hannaford supported the publication of a
cookbook entitled “30 Days on $200”. The
cookbook provides a shopping list, recipes
built with these groceries, a 30-day meal plan-
ner, money-saving tips, and other resources
for healthy eating on a very limited budget.
“What we think is so powerful about this cook-
book is that it helps people to make the most
of their food and to stretch limited budgets,”
said a member of the grocer’s Healthy Living
Team. “Hannaford is proud to support this
project because it is such a great fi t with our
Values of encouraging healthy choices, sup-
porting the community and increasing access
to nutritious food.”
Alfa Beta introduces new bio
products and product lines to better
meet customer needs
Alfa Beta in Greece continues to put customers
fi rst and emphasize local production by intro-
ducing new bio products and product lines. As
well as lactose free products, this included the
introduction of new wines specially selected by
Alfa Beta wine experts and offered exclusively
in Alfa Beta stores.
LEARN TO GROW
We continuously strive to further limit the
impact of our activities on the environment and
use innovation to meet our 2020 Supergood
goals. We research, analyze and apply
innovation to improve the nutritional value and
sustainability of our private brands.
Sourcing sustainable seafood and
being a responsible neighbor
The value of the retail market for sustainable
seafood is growing, and increased use of sus-
tainable fi sheries management is beginning to
improve the future for fi sh stocks and marine
ecosystems.To meet customer demand, our
goal is to ensure our private brand seafood
products are fully traceable to the fi shery
or farm of origin and 90% from sustainable
sources by 2020.
In 2009, both Delhaize Belgium and Delhaize
America launched their commitments to
meet ambitious sustainable seafood targets
by 2012, which they achieved. These com-
mitments include policies on full traceability
and responsible harvesting of fresh seafood
products, including partnering with organiza-
BEING SUPERGOOD
BY HELPING LOCAL
COMMUNITIES
Being Supergood means we will
help local communities to thrive by
innovating to minimize our impacts on
the environment, such as the amount
of energy we use, the amount and
type of refrigerants we use, and the
amount of waste we produce. This
helps address global challenges
like climate change, improves local
environments, and delivers cost
savings for our business. Meeting
our Supergood ambition also means
we will lead locally by improving the
nutritional value and sustainability of
customers’ favorite private brands.
90%
private brand seafood
products from sustainable
sources by 2020
Hannaford’s cookbook
“30 Days on $200”
promotes healthy
eating for one person
on a budget.
(1) Does not include 66 Bottom Dollar Food Stores.
In November 2014, Delhaize Group signed an
agreement to sell its Bottom Dollar Food Store
locations to ALDI Inc. The stores were closed on
January 12, 2015 and the transaction completed
early 2015.
(2) Prices are estimates from 2014 and are subject to
change.