Entergy 2011 Annual Report Download - page 30

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Managing Future Change
We realize that the work of adaptation is never done.
Market conditions continue to evolve in our world
and we must continue to adapt if we are to succeed.
We will maintain our clear external focus and develop
well-informed points of view that offer foresight and
help determine appropriate strategies. We will remain
vigilant, challenging our thinking and updating our
points of view as conditions change. We will adapt to
future change.
Even as we adapt, we will continue to strive to deliver
top-quartile shareholder return. We believe we can
achieve top-quartile return by:
n Operating the business with the highest expectations
and standards,
n Executing earnings growth opportunities while
managing commodity and other business risks,
n Delivering returns at or above the risk-adjusted cost of
capital for each initiative, project and business,
n Maintaining credit quality and flexibility,
n Deploying capital in a disciplined manner, and
n Being a disciplined buyer or seller consistent with the
market and Entergy’s proprietary points of view.
These behaviors and capabilities are integral to our
company; they make us strong and resilient. With them,
we believe we can succeed over the long term in our
overarching goal to deliver sustainable value to all our
stakeholders.
Entergy Corporation and Subsidiaries 2011
28