Entergy 2003 Annual Report Download - page 8

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ENTERGY CORPORATION AND SUBSIDIARIES 2003
ENTERGY CORPORATION AND SUBSIDIARIES 2003
In our letter to stakeholders in Entergy’s 2002 Annual Report, we described six long-term aspirations for our
company. Here’s a review of where we stood at the end of 2003 in realizing those aspirations:
Aspirations in Our 2002 Letter
“Entergy will be recognized as an environmental
leader, not only in generation, but among all U.S.
industrial companies, and will demonstrate the
advantage of environmental excellence in achieving
financial results.”
“Entergy will be one of five or fewer key owner/
operators in a highly consolidated nuclear industry –
the best of the best – who operate safe, secure, low-cost
plants, and we will be demonstrating new nuclear
technologies that produce far greater value.”
“Entergy’s utilities will be recognized for industry-
leading customer satisfaction, and for a comprehensive
approach to meeting the particular needs of low-
income customers.”
“Entergy-Koch will be an established leader in
energy trading, based on a reputation for outstanding
integrity, systems, and risk management, and will be
a provider of choice for risk management services
to customers.”
“Entergy will be the consistent industry leader in total
shareholder return.”
“Entergy’s goal of no lost-time accidents will be
internalized as more than an ‘aspiration.’ Nothing less
is good enough.”
Progress in 2003
Entergy’s commitment to addressing global warming
and our investment in clean generation technologies
were significant factors in meeting the stringent
criteria for listing on the Dow Jones Sustainability
Index for a second year.
Entergy was chosen by the Nebraska Public Power
District over other nuclear operating companies to
provide management services to the Cooper Nuclear
Station. We see the Cooper contract as a model for
providing our expertise to other nuclear owners.
With investments targeted to improve reliability
nearly complete, system performance and reliability
continued to improve in 2003 and reliability
complaints to regulators hit new lows. But measures
of customer service and satisfaction slipped, and
improving customer service is a top priority for 2004.
Entergy-Koch delivered profitable trading results in
2003 and increased assets under management for
customers. Following a CFTC investigation of its
reporting practices, EKT is actively pursuing more
rigorous procedures, controls, and internal oversight.
Entergy delivered solid returns again in 2003,
positioning itself as the leader of large electric utilities
in shareholder
return over the past five years.
The number of employee lost-time accidents in 2003
was down 12 percent from 2002 and 60 percent
from 1998, but we did suffer an employee fatality.
6