Entergy 2003 Annual Report Download - page 22

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Initiatives for 2004 and Beyond
1. Improve utility return on equity to
top quartile in a way that delivers value
to our customers, too. To advance this
goal, we will pursue approval for the
base rate increase request filed by
Entergy Louisiana in January 2004
and make additional filings in Arkansas
and Louisiana.
2. Begin retail open access in Texas,
with a target start date not expected
before the first quarter of 2005, and a
goal of building a sustainable Texas
business that can generate annual
earnings of $100 million or more over
the long term.
3. Maintain top-line growth in the
nuclear business. Toward this end,
we will:
sell forward 100 percent of planned
2005 generation from our Northeast
plants by mid-2004, and 75 percent
of 2006 generation by year-end.
execute two to three new nuclear
services operating contracts with
third-party nuclear owners by the
end of 2006.
4. Improve results from Entergy-Koch.
Goals include:
doubling 2002 U.S. assets under
management in EKT’s physical
optimization business by
year-end 2005.
growing European trading operations
to rival our U.S. trading business.
5. Achieve productivity improvements
of
$145 million by 2006, including
reductions in reported O&M expense
(including refueling) of $10 million at
the utility and $135 million in the
nuclear business compared to 2002
baseline amounts.
20
ENTERGY CORPORATION AND SUBSIDIARIES 2003