Dollar Tree 2015 Annual Report Download - page 8

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In 2015, we processed more than 1.7 billion
customer transactions. Our Dollar Tree and Family
Dollar segments serve tens of millions of customers
annually. Our concepts appeal to women and men
of all ages across a wide spectrum of income levels.
Our customer base is loyal and growing. On a
comparable store basis, our transaction count was up
1.4% versus the prior year. Customers are continuing to
choose Dollar Tree and Family Dollar as destinations for
great values on items they need and items they want.
Additionally, we o er an on-line avenue to connect
with our customers via Dollar Tree Direct. We continue to
be pleased with both the sales and tra c growth of Dollar
Tree Direct. In addition to selling product, we share gift and
craft ideas, how-to videos, ratings, reviews and much more.
Our Dollar Tree Direct customers are savvy, frugal
and connected. Whether customers prefer to reach us
via their phones, their tablets, their laptops or their
desktops, we are always ready and able to connect with
them. Please check us out at DollarTree.com!
32
Consecutive
quarters of positive
same-store sales
VALUE:
Continuing
to grow our
base of loyal
customers.
Dollar Tree Annual Report 2015
6
2011 2012 2013 2014 2015
CUSTOMER TRANSACTIONS
(in Millions)
829 918 969 1,053
1,719