American Home Shield 2010 Annual Report Download - page 9

Table of Contents
speed of service, name recognition and reputation, pricing and promotions, customer satisfaction, brand awareness, professional sales forces and referrals.
Competition in all of the Company's market segments is strong.
Lawn Care Services. Competition in the market segment for lawn care services comes mainly from local, independently owned firms and from
homeowners who care for their own lawns. Competition also comes from The Scotts Miracle-Gro Company, which operates on a broad geographic scale.
Landscape Maintenance Services. Competition in the market segment for commercial landscape maintenance services comes mainly from local,
independently owned firms and, to a lesser degree, from a few large companies operating in multiple regions and from property owners who perform their
own landscaping services.
Termite and Pest Control Services. Competition in the market segment for termite and pest control services comes mainly from regional and local,
independently owned firms, from homeowners who treat their own termite and pest control problems and from Orkin, Inc., a subsidiary of Rollins, Inc., which
operates on a national basis. Competition also comes from Ecolab Inc., which operates nationally in the commercial pest control segment.
Home Service Contracts for Systems and Appliances. Competition in the market segment for home service contracts for household systems and
appliances comes mainly from regional providers of home service contracts.
Home Inspection Services. Competition in the market segment for home inspection services comes mainly from regional and local, independently
owned firms.
Residential & Commercial Disaster Restoration and Cleaning Services. Competition in the market segment for disaster restoration and cleaning
services comes mainly from local, independently owned firms and a few national professional cleaning companies such as ServPro Industries, Inc.; Paul
Davis Restoration, a subsidiary of FirstService Corporation; Belfor, a subsidiary of Belfor Europe GmbH; and BMS Cat, Inc.
Home Cleaning Services. Competition in the market segment for home cleaning services comes mainly from local, independently owned firms, from
homeowners who clean their own homes and from a few national companies such as The Maids International, Inc., Molly Maids, Inc. and The Cleaning
Authority, Inc.
Furniture Repair Services. Competition in the market segment for furniture repair services comes mainly from local, independently owned firms.
MAJOR CUSTOMERS
ServiceMaster has no single customer that accounts for more than ten percent of its consolidated operating revenue. Additionally, no operating segment
has a single customer that accounts for more than ten percent of its operating revenue. None of ServiceMaster's operating segments is dependent on a single
customer or a few customers, the loss of which would have a material adverse effect on the segment.
REGULATORY COMPLIANCE
Government Regulations
ServiceMaster's operating segments are subject to various international, federal, state and local laws and regulations, compliance with which increases
ServiceMaster's operating costs, limits or
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