Pottery Barn 2014 Annual Report Download - page 15

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2015 Annual Meeting of Stockholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letters to stockholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation, statements related
to: projections of earnings, revenues, growth and other financial items; the strength and growth of our business
and our brands; our beliefs about our competitive position, relative performance and our ability to leverage our
competitive advantages; the plans, strategies, initiatives and objectives of management for future operations; our
brands and our products, including our ability to introduce new brands, new products and product lines and bring
in new customers; our belief that our direct-mail catalogs and the Internet act as a cost-efficient means of testing
market acceptance of new products and new brands; the complementary nature of our e-commerce and retail
channels; our marketing efforts; our global business, including franchising and other third party arrangements in
the Middle East, the Philippines and Mexico, and operations in Australia and the United Kingdom; our ability to
attract new customers; the seasonal variations in demand; our ability to recruit, retain and motivate skilled
personnel; our belief in the reasonableness of the steps taken to protect the security and confidentiality of the
information we collect; our belief in the adequacy of our facilities and the availability of suitable additional or
substitute space; our belief in the ultimate resolution of current legal proceedings; the payment of dividends; our
stock repurchase program; our long-term strategic growth initiatives; investing in our e-commerce platform, our
supply chain initiatives and new stores; our longer-term growth initiatives; the growth opportunities of our
brands and overall business; penetration of our e-commerce channel; our position to deliver on our growth
initiatives; our capital allocation strategy in fiscal 2015; our planned use of cash in fiscal 2015; our compliance
with financial covenants; our belief that our cash on hand and available credit facilities will provide adequate
liquidity for our business operations over the next 12 months; our belief regarding the effects of potential losses
under our indemnification obligations; the impact of inflation; the effects of changes in our inventory reserves;
the impact of new accounting pronouncements; and statements of belief and statements of assumptions
underlying any of the foregoing. You can identify these and other forward-looking statements by the use of
words such as “will,” “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,”
“intends,” “potential,” “continue,” or the negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K