Pep Boys 2010 Annual Report Download - page 71

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Risks Related to Our Industry
Our industry is highly competitive, and price competition in some segments of the automotive aftermarket
or a loss of trust in our participation in the ‘‘do-it-for-me’’ market, could cause a material decline in our
revenues and earnings.
The automotive aftermarket retail and service industry is highly competitive and subjects us to a
wide variety of competitors. We compete primarily with the following types of businesses in each
segment of the automotive aftermarket:
Retail
Do-It-Yourself
automotive parts and accessories stores;
automobile dealers that supply manufacturer replacement parts and accessories; and
mass merchandisers and wholesale clubs that sell automotive products and select non-automotive
merchandise that appeals to automotive ‘‘Do-It-Yourself’’ customers, such as generators, power
tools and canopies.
Commercial
mass merchandisers, wholesalers and jobbers (some of which are associated with national parts
distributors or associations).
Service
Do-It-For-Me
regional and local full service automotive repair shops;
automobile dealers that provide repair and maintenance services;
national and regional (including franchised) tire retailers that provide additional automotive
repair and maintenance services; and
national and regional (including franchised) specialized automotive (such as oil change, brake
and transmission) repair facilities that provide additional automotive repair and maintenance
services.
Tires
national and regional (including franchised) tire retailers; and
mass merchandisers and wholesale clubs that sell tires.
A number of our competitors have more financial resources, are more geographically diverse, have
a higher geographic market concentration or have better name recognition than we do, which might
place us at a competitive disadvantage to those competitors. Because we seek to offer competitive
prices, if our competitors reduce their prices we may also be forced to reduce our prices, which could
cause a material decline in our revenues and earnings.
With respect to the service labor category, the majorities of consumers are unfamiliar with their
vehicle’s mechanical operation and, as a result, often select a service provider based on trust. Potential
occurrences of negative publicity associated with the Pep Boys brand, the products we sell or
installation or repairs performed in our service bays, whether or not factually accurate, could cause
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