Kodak 2014 Annual Report Download - page 32

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KODAK OPERATING MODEL AND REPORTING STRUCTURE
Kodak has two reportable segments: the Graphics, Entertainment and Commercial Films Segment and the Digital Printing and Enterprise Segment. The balance of Kodak’s
continuing operations, which do not meet the criteria of a reportable segment, are reported in All Other. Within each of Kodak’s reportable segments are various components,
or Strategic Product Groups (“SPGs”). Throughout the remainder of this document, references to the segments’ SPGs are indicated in italics.
Graphics, Entertainment and Commercial Films Segment (“GECF”): The Graphics, Entertainment and Commercial Films Segment consists of three SPGs, Graphics ,
Entertainment & Commercial Films,
and Intellectual Property & Brand Licensing .
Digital Printing and Enterprise Segment (“DP&E”): The Digital Printing and Enterprise Segment consists of four SPGs, Digital Printing , Packaging and Functional
Printing
, Enterprise Services & Solution s , and Consumer Inkjet Systems .
All Other: All Other is composed of Kodak’s consumer film business and a utilities variable interest entity. Effective August 31, 2013, the Company sold certain utilities and
related facilities and entered into utilities supply and servicing arrangements with RED, a variable interest entity.
DETAILED RESULTS OF OPERATIONS
Net Sales from Continuing Operations by Reportable Segment
(1)
(1)
Sales are reported based on the geographic area of destination.
* Represents the percentage change in segment net sales for the period that is attributable to foreign currency fluctuations.
Successor
Predecessor
Predecessor
(in millions)
Year Ended
December
31, 2014
Four
Months
Ended
December
31, 2013
Eight
Months
Ended
August 31,
2013
2014
Change vs.
2013
(Combined)
Foreign
Currency
Impact*
Year Ended
December
31, 2012
2013
(Combined)
Change vs.
2012
Foreign
Currency
Impact*
Graphics, Entertainment and
Commercial Films
Inside the U.S.
$
413
$
117
$
265
8
%
0
%
$
384
(1
%)
0
%
Outside the U.S.
1,021
404
722
(9
%)
(1
%)
1,296
(13
%)
(2
%)
Total Graphics, Entertainment and
Commercial Films
$
1,434
$
521
$
987
(5
%)
(1
%)
$
1,680
(10
%)
(1
%)
Digital Printing and Enterprise
Inside the U.S.
$
299
$
121
$
239
(17
%)
0
%
$
431
(16
%)
0
%
Outside the U.S.
369
163
280
(17
%)
(1
%)
508
(13
%)
(2
%)
Total Digital Printing and
Enterprise
$
668
$
284
$
519
(17
%)
(1
%)
$
939
(14
%)
(1
%)
All Other
Inside the U.S.
$
-
$
-
$
11
(100
%)
0
%
$
37
(70
%)
0
%
Outside the U.S.
-
2
25
(100
%)
0
%
63
(57
%)
(2
%)
Total All Other
$
-
$
2
$
36
(100
%)
0
%
$
100
(62
%)
(1
%)
Consolidated
Inside the U.S.
$
712
$
238
$
515
(5
%)
0
%
$
852
(12
%)
0
%
Outside the U.S.
1,390
569
1,027
(13
%)
(1
%)
1,867
(15
%)
(2
%)
Total Consolidated
$
2,102
$
807
$
1,542
(11
%)
(1
%)
$
2,719
(14
%)
(1
%)
31