Kia 2007 Annual Report Download - page 9

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09_
Kia Motors Annual Report 2007
company-wide projects to reform cost structure. We are
also driving forward with our design-focused
management and brand management strategies to
strengthen the unique identity of our products and
cultivate an environment where product value is
recognized on par with our higher quality.
In 2008, Kia Motors will restructure the ins and
outs of its corporate environment and pave the way for
achieving sustainable growth by posting a sales
turnaround.
To this end, we have placed the establishment of a
sales-oriented management system, securing of
profitability, and strengthening of core competitiveness at
the core of our 2008 management guidelines.
In particular, our top priority will be to improve
profitability by expanding sales through the release of
numerous long-awaited new models. These vehicles
boast differentiated design and improved product
competitiveness, and are expected to significantly help
enhance profit structure thanks to cost innovation from
the conceptual design stage to mass production. Our
aggressive new model rollout in 2008 features the
upgraded Picanto (Morning) mini car, the Borrego
(Mohave) mid-size SUV, refreshed Optima (Magentis/Lotze)
mid-size sedan, ‘TD’ (code name) compact passenger car,
and ‘AM’(code name) small CUV. The momentum derived
from the launch of this slew of new cars is anticipated to
help expand sales and improve the brand image of Kia
Motors.
Gaining confidence through these opportunities,
Kia Motors will reach our goal of selling 1.69 million cars
while recording sales revenues of KRW 23 trillion globally
in 2008. In line with these targets, we will establish a
sound corporate structure to maintain sustainable growth
under any circumstances.
Specifically, we will strengthen our efforts to
implement company-wide cost structure innovation
through activities such as TCI (Technical Cost Innovation)
along with quality improvement measures. We will also
pave the way for long-term growth by implementing a
design and brand management strategy while
continuously enhancing our product development
capabilities. At the same time, we will establish a future-
oriented corporate culture.
All Kia Motors employees are committed to
rewarding your support by reaching our 2008 goals while
further strengthening the foundation to build a profitable
company.
I wish all of you - our valued shareholders - and
your families happiness and good health and also look
forward to your continued interest in Kia Motors.
Thank you.
President
Euisun Chung