Kia 2007 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2007 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

Amid increasing uncertainties in the global economy, the auto industry also faces a
constantly changing environment and an unpredictable road ahead. Under this fiercely
competitive backdrop, our top priority is placed on meeting customers’ needs faster than our
competitors while developing world-class vehicles as we position ourselves to become a true
industry leader.
On the basis of our management policy - “A challenge for the future”, Kia Motors will
enhance its core capabilities in each area including product quality, marketing and brand
management. Moreover, we will make our utmost efforts to prepare ourselves in coping with
the future to maintain sustainable growth under the uncertain industry circumstances.
In particular, we will do our best to put customers first by providing products and
services that they want at the right time, place and price. Furthermore, we will focus on
stabilizing global management by establishing effective cooperative networks between our
expanding production and sales bases in domestic and overseas markets.
In addition, we will strengthen our marketing strategy to enhance Kia’s brand value in
advanced markets and expand sales in newly emerging markets. In doing so, we will make
all-out efforts to steadily increase qualitative growth in all regions of the world.
Through sound management activities, we look forward to taking a huge leap forward
into the future as we continue to cement our status as one of the world’s fastest rising car
companies.
Chairman & CEO
Mong-Koo Chung
Kia will spare no efforts to improve the ‘driving
lives’ of our customers around the globe
through continuously challenging the future.
󰭣
󰭤
07_
Kia Motors Annual Report 2007