Kia 2007 Annual Report Download - page 31

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031_
Kia Motors Annual Report 2007
Hyundai-Kia R&D Center
(Namyang)
Location: Hwasung,
Gyeonggi, Korea
Eco-Technology Research
Institute
Location: Yongin, Gyeonggi,
Korea
Hyundai-Kia America
Technical Center, Inc.
Location: Superior
Township, Michigan, USA
America Design &
Technical Center
Location: Irvine,
California, USA
California Proving
Ground
Location: Mojave Desert,
California, USA
European Design and
Technical Center
Location:Russelsheim,
Germany
Kia European Design Center
(with Kia Motors Europe)
Location: Frankfurt, Germany
Japan R&D Center
Location:Chiba Tokyo, Japan
Kia Motors fully assumes its responsibility for researching and developing eco-friendly
automobiles that appeal to consumer wants and needs, thereby achieving sustainable
growth. Customer satisfaction with an automobile’s performance, convenience, safety, and
fuel efficiency are crucial factors for Kia. Based on the world’s first automotive Eco-
Technology Research Institute, we have devised the following four sustainability tasks:
development of eco-friendly automobiles, reduction of gas emissions, improvement of fuel
efficiency, and expansion of recycling rates.