Kia 2007 Annual Report Download - page 12
Download and view the complete annual report
Please find page 12 of the 2007 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
 |
 |
012_
Kia Motors Annual Report 2007
All 33,000 Kia family members are
designers. Our new growth engines
are being designed by their ideas
and creativity.
Kia Motors is driving forward with its design-focused management, which
pursues change and innovation to find clear solutions for drivers, their
lifestyles and their needs. This requires a creative way of thinking.
Our sights are always focused on customer lifestyles with a new mindset
and inquisitive perspective. Through looking into their lives, we think about
what evokes their emotions. Thinking out of the box, we dream up and
create new concepts faster than the competition. We call it “Design.”
Kia’s design-focused management
Opening of new Korea
Design Center
Establishment of Global
Brand Management Strategy
Appointment of Peter Schreyer
as Chief Design Officer
Brand slogan “The Power to Surprise” Direction of future design
“Simplicity of the straight line”
2004 2005 2006