Kia 2007 Annual Report Download - page 18
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ex_cee’d
_A classic cabrio with a traditional
soft-top roof and aggressive,
dynamic front styling
With its slight wedge shape profile, muscular extended
wings over 19-inch alloy wheels, and aggressive, dynamic
front styling, the ex_cee’d has instantly found a form that
stands out from the cabrio crowd. By adopting a fabric roof,
the ex_cee’d deliberately goes against the trend towards
cabrios with folding metal roofs. Peter Schreyer paid special
attention to designing a classic cabrio with a traditional soft-
top: “I’m convinced that the fabric roof will have a
renaissance. We’ve all lived with the romantic idea of open-
air driving for a long time and for me, metal roofed cabrios
are not truly in tune with this emotional conditioning.”
018_
Kia Motors Annual Report 2007
Kia’s future design direction - concept vehicles revealed in 2007