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051_
Kia Motors Annual Report 2007
・W.Europe Sales
In the meantime, exports to the Eastern European market reached 64,200 units, a leap of 7.1% from the previous year, supported by the brisk sales in emerging
markets including Russia and Ukraine. (Exports record 85,167 units, an increase of 42.1% year-on-year if exports from the Slovakia plant included) Retail sales in the
Eastern Europe have risen by 43.2% from 57,765 units of last year to 82,711 units.
Exports in other markets excluding North America and Europe rose by 21.7% to 243,400 units over the previous year thanks to economic expansion in Latin
America, Africa and the Middle East. In the Latin American market, due to the brisk sales in major markets such as Chile and Brazil, Kia recorded high export growth
rate of 32.5% compared with the previous year. Kia was able to achieve export growth of 32.8% year-on-year in the markets of Africa and the Middle East, riding on
the economic expansion of oil producing countries. Meanwhile, deterioration in management condition such as strengthened regulations on imported cars and
stiff environmental regulations forced the exports in the Asia and Pacific region to fall to 56,818 units, a drop of 4.2% from the previous year.
Retail sales in other markets excluding North America and Europe increased by 13.1% to 212,024 units from 187,524 units of last year.
・Exports per Region
Sales Strategy
Domestic Sales
With the inauguration of new government in 2008, the Korean government will revitalize the economy as a top priority and implement economic development
policy focusing on expansion of private consumption and investment. The 2008 auto market in Korea is expected to show a continuous growth as competitive
new models will hit the market, the demand to replace old cars with new ones has increased because of the prolonged period of car ownership, and the mini car
market has expanded with the benefits and standardization of mini car increasing.
Kia will improve its capacity of sales and marketing, and step up sales promotion to achieve our target of 327,000 units in sales and 25% in market share in 2008.
Kia has a plan to introduce five new competitive models into the market in 2008. We will open a new chapter in domestic sales by minimizing cannibalization
among cars of same brand and promoting sales boom through launching of new cars. To this end, we will construct differentiated brand value with every new car
and implement a proactive launching promotion.
* Exports from Korea plant, CKD excluded
* Source: ACEA, Company data ** W.Europe: EU+EFTA countries
332,287
33,913
245,102
59,925
55,656
84,950
59,326
871,159
2006
275,140
26,624
302,614
49,917
42,299
65,336
78,086
840,016
2005
Region 2007
356,927
38,571
139,544
64,200
73,731
112,851
56,818
842,642
USA
Canada
Western Europe
Eastern Europe/CIS
Latin America
Africa & Middle East
Asia-Pacific
Total
(Units)
271,261
1.7%
2006
277,833
1.8%
2005 2007
260,379
1.6%
Retail Sales
M/S
(Units, %)