Kia 2007 Annual Report Download - page 42

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042_
Kia Motors Annual Report 2007
SOCIAL RESPONSIBILITY
‘Easy Move’ campaign for the
disabled
・Developing and delivering ‘Easy Move’ Vehicles
・Supporting research on mobility for the vulnerable
・Supporting special shoes and prosthetic devices to persons
with special needs
Sharing transportation safety culture
・Educating children about transportation safety
・Campaign for monitoring speeding in school zones
・Supporting the injured and orphans resulting from
traffic accidents
Kia Motor’s focus: support for
youths
・Support for expedition to Lhotse, Himalaya
・Support for global university student work camp
Employee volunteer works
・Disaster relief activities
・Aid services for the marginalized
・Blood donation campaign
A WORLD IN WHICH EVERYONE
Kia has established and maintained a diverse social contribution system that includes the
spreading of transportation safety culture through the ‘Easy Move’ campaign for the disabled,
while employees around the world are involved in various volunteer activities in their local
communities.