Kia 2007 Annual Report Download - page 10
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Kia Motors 2007Annual Report
While technology, product quality and price continue to be determining car
purchasing factors, design has increasingly become one of the most critical
competitive advantages that an automaker can possess. World-class automotive
designer, Peter Schreyer (the brainchild of the Audi TT and VW New Beetle), heads
Kia’s global design initiatives and will give the Kia brand a significant boost by
helping to create Kia’s global design language.
Kia’s four concept vehicles (ex_cee’d, KND-4, Kue, Kee) revealed in 2007 and two
2008 production models (Borrego/Mohave and SOUL) hint at the future styling
directions of Kia’s lineup.
Kia’s design-focused management is just the
beginning of shaping a bright future
Designing
a New Growth Engine