Kia 2007 Annual Report Download - page 34

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POWERED BY QUALITY
Eight Kia vehicles (Sedona/Carnival, Rio 4- & 5-door,
Spectra 4- & 5-door, Optima/Magentis, Sportage and
Sorento) were given The Car Book 2007’s “Best
Bet”distinction in the USA. Rio and Optima/Magentis
were both recipients of the award in 2006. Kia’s first car
made for and by Europeans, the cee’d was short-listed
for the “2008 European Car of the Year”(COTY) award,
coming in fourth place and beating out some European
favorites in the final vote.
Securing a competitive edge through quality innovation
improvements
A GREAT LEAP FORWARD
IN QUALITY
Kia Motors entered the top tier of automakers for the
first time in the J.D. Power and Associates 2007 Initial
Quality Study (IQS). In 2006, Kia ranked 24 out of 37
brands in initial quality - but now ranks 12th. Among
non-premium brands, Kia ranked 15 out of 23 brands in
2006 - and now ranks 6th. Rio has ranked highest in the
sub-compact category two years in a row, while the Kia
Sedona/Carnival ranked second in the minivan category.
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Kia Motors Annual Report 2007