Kia 2007 Annual Report Download - page 40

Download and view the complete annual report

Please find page 40 of the 2007 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 112

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112

SPORTS MARKETING
To emphasize Kia’s fun and dynamic brand values, Kia is
committed to forming lasting partnerships with major
global sporting events. The 2008 Australian Open marked
Kia’s seventh year as a major sponsor of the grand slam
tennis tournament, and Kia has extended its sponsorship
agreement for another five years, through to 2013. Also,
Kia’s commercial sponsorship of the Davis Cup, the
premier international tennis tournament for teams from
different nations, runs through 2008.
Kia, in conjunction with Hyundai Motor, is the official
automotive partner of FIFA until 2014. Kia and Hyundai are
also UEFA EUROTOP Partners and will be sponsoring the
Euro 2008 Championships in Austria/Switzerland. Also, Kia
has signed a multi-year deal to become the exclusive
automotive partner of the Chinese national men’s and
women’s football teams.
Kia Motors America recently announced a new multi-year
marketing partnership that will see Kia serve as the
Official Automotive Partner of the NBA and present a new
series of on-court performance awards that include four of
the NBA’s most prestigious year-end honors. Kia Motors
America also has partnerships with 16 NBA teams.
Kia has upgraded its presenting sponsor status of the X
Games Asia, one of the world’s signature action sports
competitions, to title sponsor and the event has been re-
branded as ‘Kia X Games Asia’.
040_
Kia Motors Annual Report 2007
DELIVERING BRAND IMAGE