Kia 2007 Annual Report Download - page 36

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PASSION FOR SAFETY
FULFILLING CUSTOMERS’
DESIRES FOR SAFETY
Embracing excellence in
safety in the US
The Kia Sedona/Carnival was one of only 34 vehicles to
earn the “Top Safety Pick” award from the Insurance
Institute for Highway Safety (IIHS) for its impressive
performance with top ratings in frontal, side and rear
impact crash tests and for having electronic stability
control. The IIHS also announced that the Sorento SUV
received a “Good” rating for rear impact collisions while
the Amanti/Opirus received a “Good” rating in a side
impact crash test for large luxury cars. A “Good” is the
highest possible rating given by the IIHS.
In 2007, the cee’d was awarded a 5-Star safety rating in
the Euro NCAP (Euro New Car Assessment Program),
making it the first Korean car to ever receive a 5-Star
Euro NCAP rating. Kia’s safety engineers developed the
new cee’d to provide the highest levels of occupant
protection in real-world accident scenarios. Our
engineers predicted that cee’d would achieve a Euro
NCAP 5-Star rating and this result confirms the major
engineering advances made by Kia in recent years.
cee’d :5-Star Safety Rating in
Europe
036_
Kia Motors Annual Report 2007