Kia 2007 Annual Report Download - page 28

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Design and R&D facilities located throughout the world allow Kia to produce vehicles
tailored toward different regional tastes. Kia is also actively developing state-of-the-
art eco-friendly cars for future commercialization. Opened in late 2005, the Eco-
Technology Research Institute in Korea is a unique establishment dedicated to
spearheading the development of cleaner, greener future transportation compliant
with global environmental regulations.
Occupant safety is an absolute priority for Kia and we invest substantially to ensure the
highest safety standards throughout our product lineup. Also, the excellent reputation
amongst media and our expanding collection of accolades from industry organizations
is proof of our commitment to offering world-class quality and customer satisfaction.
Kia’s global commitment is to surpass customer
expectations through continuous automotive innovation
Creating
a Diverse Growth Platform