Kia 2007 Annual Report Download - page 21

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021_
Kia Motors Annual Report 2007
Kue
_A true reflection of the Kia brand
and the passion it embraces
The future Kia direction will incorporate the ‘less is
more’ philosophy but still include a heavy dose of
boldness to be distinct. The Kia Kue employs a
different approach to the crossover utility vehicle
segment by taking elements of what makes a CUV
to a new level, namely performance. Kue is
designed first and foremost as a driver’s vehicle.
While possessing SUV characteristics and
capabilities, the Kia Kue focuses more on giving
the driver an exhilarating driving experience
on the way to the home improvement center
than on how much it can haul.