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8
Haier Electronics Group Co., Ltd. Annual Report 2007
海爾電器集團有限公司 二零零七年年報
Chairman’s Letter
主席函件
Overview
The Group continued to build up its core strengths in
2007. The completion of the acquisition of the front
loading washing machine and water heater businesses
from the Company’s controlling shareholders, Haier
Group Corporation and Qingdao Haier Investment and
Development Co., Ltd together with their subsidiaries
(collectively the “Haier Group”), in December 2006
significantly broadened the Group’s revenue and earnings
basis in 2007. In addition, the booming PRC economy
results in significant growth in consumer spending.
Coupled with measures taken by the Group to rationalize
its cost structure and fine-tune its business model to
enhance operational efficiency, the Group is able to
achieve satisfactory results in 2007.
Group Results
Turnover from continuing operations amounted
to HK$8,549 million, representing an increase of
approximately 23.9% from HK$6,902 million in 2006.
The Group continues to maintain leading positions in the
washing machine and water heater markets in the PRC,
with respective market share of approximately 31.9%
and 20.4% in 2007 according to China Market Monitor
(a market research company based in the PRC). EBITDA
margin improved from 4.3% in 2006 to 4.9% in 2007 while
operating margin also improved from 3.2% in 2006 to
3.9% in 2007 as a result of our launch of innovative high
value added products and improvement in operational
efficiency.
Excluding the net profit from the discontinued mobile
handset operation of HK$103 million (which mainly
arose from the gain on disposal of this business) in the
previous period in 2006, profit for the year from continuing
operations increased by approximately 22.8% as
compared to 2006, reaching HK$225.7 million in 2007.
概覽
本集團繼續於二零零七年建立其核心實力。於二
零零六年十二月完成向本公司控股股東海爾集團
公司及青島海爾投資發展有限公司連同其附屬公
(統稱「海爾集團」收購滾筒式洗衣機及熱水器
業務,令本集團於二零零七年之收益及盈利基礎
大為擴闊。此外,中國經濟蓬勃帶動消費者開支
大幅增長。由於本集團採取措施以精簡成本架構
及調整經營模式,從而提高營運效率,故本集團
能夠於二零零七年錄得理想之業績。
集團業績
來自持續經營業務之營業額達8,549,000,000
,較二零零六年之6,902,000,000 港元增加約
23.9%。本集團繼續在中國洗衣機及熱水器市
場中保持龍頭地位,根據中怡康時代市場研究
一間以中國為基地之市場調查公司),本集團
於二零零七年在上述市場之市場佔有率分別約為
31.9%20.4%。本集團推出了創新高增值產
品及改善營運效益,令EBITDA
(除息、項、
折舊及攤銷前盈利)邊際利潤率由二零零六年之
4.3%改善至二零零七年之4.9%,而經營溢利
率亦由二零零六年之3.2%改善至二零零七年之
3.9%
撇除二零零六年同期已終止經營之移動手機業
務所得純利103,000,000港元主要因出售該業
務之收益而產生),持續經營業務之年內溢
利較二零零六年增加約22.8% 至二零零七年之
225,700,000港元。