Haier 2007 Annual Report Download - page 17

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Haier Electronics Group Co., Ltd. Annual Report 2007 海爾電器集團有限公司 二零零七年年報
Financial Review
財務回顧
Business Review
Washing Machine Business
The Group’s washing machine business comprises
the manufacture and sale of top loading and front
loading washing machines, which together accounted
for approximately 81% of total revenue for 2007 (2006:
81.9%). The Group continues to strengthen its dominant
market position in the PRC with strong revenue growth
of 22.6% from HK$5,651 million in 2006 to HK$6,927
million in 2007. Operating margin remained stable at
3.9% in 2007. As a result, operating profit grew by 22.9%
from HK$221 million in 2006 to HK$272 million in 2007.
The growth in both volume and profitability was made
possible due largely to our well-received marketing
programs and successful product positioning. In addition,
our sophisticated design and technology were reaffirmed
during the period by winning awards such as the red
dot product design award in Germany, which is an
internationally recognized quality label for excellence in
design.
The front loading washing machine business, in which
we increased our stake from 70% to 100% in December
2007 as mentioned above, is in particular an area with
significant growth potential, with 2007 sales of HK$1,689
million, an increase of 34.3% compared with 19.2% for
top loading washing machines, and accounted for 24.4%
業務回顧
洗衣機業務
本集團之洗衣機業務包括製造及銷售波輪式及滾
筒式洗衣機，合共佔二零零七年總收益約81%
（二零零六年：81.9%）。本集團繼續鞏固其於中
國市場之顯赫地位，並於二零零七年錄得強勁收
益增長，由二零零六年之5,651,000,000 港元增
加22.6%至二零零七年之6,927,000,000 港元。
經營溢利率亦於二零零七年維持穩定3.9%。因
此，經營溢利由二零零六年之221,000,000 港元
增長22.9% 至二零零七年之272,000,000 港元。
本集團推行之市場推廣活動廣受歡迎及產品定位
湊效，令銷量及盈利能力均取得增長。此外，本
集團於期內勇奪德國紅點產品設計大獎（國際認
可之頂級設計獎項）等殊榮，足證其精密設計與
技術得到認同。
上述本集團於二零零七年十二月將權益由70%
增加至100% 之滾筒式洗衣機業務為特別具龐
大增長潛力之範疇，二零零七年之銷售額為
1,689,000,000港元，增加 34.3%
（波輪式洗衣機
則增加19.2%），並佔洗衣機銷售額24.4%，較
二零零六年之22.3%增加。此類型洗衣機於歐洲