Haier 2007 Annual Report Download - page 18

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Haier Electronics Group Co., Ltd. Annual Report 2007 海爾電器集團有限公司 二零零七年年報
Financial Review
財務回顧
of washing machines’ sales, up from 22.3% in 2006. This
type of washing machine is more popularly used in Europe
and has higher average selling price. In the PRC, they are
targeting the higher end of the market and have only been
introduced to market for a relatively shorter period of time.
With rising income level and spending power of consumers
in the PRC, we believe there is significant growth potential
for these products.
To cater for our rapid growth in sales, a new factory with
annual production capacity of approximately 1 million
units has been constructed in Chongqing, the PRC
and production has commenced in the first quarter of
2007, boasting our total annual production capacity to
approximately 8 million units.
We will continue to enhance our competitiveness by
focusing on developing our R&D capabilities so as to bring
more differentiated products with value added features
to the market to improve our margin. We will also put
particular emphasis on environmentally friendly concept
which we believe is the global trend for all consumer
products. Looking forward, the Directors are confident
that the washing machine business will continue to
perform satisfactorily in the years ahead.
Water Heater Business
The water heater business, which accounted for
approximately 19% of Group revenue in 2007 (2006:
18.1%), also posted strong growth in both volume and
profitability. Revenue grew by approximately 29.7%,
reaching HK$1,623 million in 2007. Operating margin
improved from 3.5% in 2006 to 5.3% in 2007. As a result,
operating profit increased by 95% from HK$44.2 million in
2006 to HK$86.4 million in 2007.
獲廣泛使用，平均售價亦較高。於中國，此類型
洗衣機主攻較高檔次之客戶，而推出市場之時間
相對較短。隨著中國消費者之收入水平及消費力
上升，本集團相信此等產品之增長潛力優厚。
為配合銷售之迅速增長，本集團已於中國重慶興
建一座全新廠房，年產能約為1,000,000部，並
已於二零零七年第一季投產，令本集團之總年產
能上升至約8,000,000 部。
本集團將繼續提高其競爭力，透過專注發展研發
能力，為市場提供更多具增值功能之獨特產品以
改善邊際利潤。本集團亦會更加著重環保概念產
品，本集團深信，有關產品實為所有消費品之全
球大勢所趨。展望將來，董事有信心洗衣機業務
將繼續在未來數年取得佳績。
熱水器業務
熱水器業務於二零零七年佔本集團之收益約19%
（二零零六年：18.1%），其亦於銷售量及盈利
能力錄得強勁增長。二零零七年之收益增加約
29.7%至1,623,000,000 港元。經營溢利率由二
零零六年之3.5% 改善至二零零七年之5.3%。因
此，經營溢利亦由二零零六年之44,200,000港元
增加95% 至二零零七年之 86,400,000港元。