Haier 2007 Annual Report Download - page 10

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Haier Electronics Group Co., Ltd. Annual Report 2007 海爾電器集團有限公司 二零零七年年報
Chairman’s Letter
主席函件
Outlook
In December 2007, the Group acquired the remaining 30%
interest in Haier Indesit (Qingdao) Washing Machine Co.,
Ltd. and Haier Indesit (Qingdao) Electrical Appliance Co.,
Ltd. (collectively “Haier Indesit”), which are engaged in the
manufacture and sale of front loading washing machines,
from the Italian partner Indesit Group. The acquisition is
expected to enable the Group to have better and more
effective management control over Haier Indesit, enable
more effective sharing of resources with other subsidiaries
of the Group and thus improving our operating efficiencies
from 2008 onwards. In addition, in the past, the Group
had to pay a trademark licence fee to the parent company
Haier Group at a rate of 0.8% of sales of top loading
washing machines. In order to facilitate further growth
of the Group, the Haier Group agreed to waive such
trademark licence fee, which represented approximately
17.8% of the profit from continuing operations of the
Group in 2007, with effect from 1 January 2008. The
waiver is expected to improve financial performance of the
Group from 2008 onwards.
Despite measures being taken by the PRC government
to cool down the economy, we are still seeing substantial
growth in consumer spending and we remain optimistic
on the washing machine and water heater markets in the
PRC, in particular in the 3rd and 4th tier cities and rural
area in view of the growing brand consciousness of the
consumers in these markets, and the government’s policy
to improve living standard in the rural area. In addition,
although sales for exports currently only account for
approximately 10% of total revenue, with Haier being a
sponsor to the Beijing Olympic Games in 2008, we believe
our brand recognition will be significantly enhanced in
overseas markets, which is expected to help our growth
in export sales from 2008 onwards. Coupled with the
acquisition of the remaining 30% interest in Haier Indesit
and the waiver of trademark licence fee as mentioned
above, we are optimistic about the prospects of the Group
in the forthcoming year.
Appreciation
I would like to take this opportunity to thank all my
fellow directors and staff for their dedicated services,
contributions and support during the year.
By Order of the Board of
Haier Electronics Group Co., Ltd.
Yang Mian Mian
Chairman
Hong Kong, 24 April 2008
前景
於二零零七年十二月，本集團向意大利夥伴盈德
喜集團收購海爾盈德喜（青島）洗衣機有限公司及
海爾盈德喜（青島）電器有限公司（統稱「海爾盈德
喜」，從事製造及銷售滾筒式洗衣機業務）餘下之
30%權益。收購預期將令本集團得以對海爾盈德
喜作出更妥善及更有效之管理及控制，使其與本
集團之其他附屬公司更有效地分享資源，從而改
善其於二零零八年起之營運效率。此外，過往，
本集團須向母公司海爾集團支付商標牌照費，費
用以波輪式洗衣機銷售0.8%之比率計算。為促
進本集團進一步發展，海爾集團同意豁免該商標
牌照費（佔本集團二零零七年來自持續經營業務
之溢利約17.8%），由二零零八年一月一日起生
效。豁免預期將於二零零八年起改善本集團之財
務表現。
儘管中國政府採取措施為經濟降溫，惟本公司察
覺到消費開支仍持續大幅增長。鑑於洗衣機及熱
水器市場之消費者對品牌認知上升及政府改善農
村地區生活質素之政策，本公司對中國之洗衣機
及熱水器市場（尤其於第三及第四線城市及農村
地區）保持樂觀，。此外，雖然現時出口銷售僅佔
總收益約10%，但由於海爾作為二零零八年北京
奧運之贊助商，本公司相信於海外市場之品牌認
知將大大提升，而品牌知名度之提升預期有助對
由二零零八年起之出口銷售之增長。加上上述收
購海爾盈德喜餘下30% 權益及豁免商標牌照費，
本公司對本集團於來年之前景感到樂觀。
致謝
本人謹藉此機會感謝全體董事及員工於年內之竭
誠服務、貢獻及支持。
承董事會命
海爾電器集團有限公司
主席
楊綿綿
香港，二零零八年四月二十四日