EasyJet 2014 Annual Report Download - page 5

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www.easyJet.com 3
WHERE WE DO IT HOW WE DO IT
BUILD STRONG NUMBER ONE
AND TWO NETWORK POSITIONS
We fly from the primary airports in attractive
catchment areas and have the biggest
presence on Europe’s top 100 routes.
MAINTAIN COST ADVANTAGE
We are able to provide low fares to our
customers by maintaining a low cost base
and by delivering operational excellence.
We have low overhead costs, use our
aircraft efficiently and have industry
leading on-time performance.
DRIVE DEMAND, CONVERSION
AND YIELDS ACROSS EUROPE
We make it easy to buy our low fares through
our website, which has over one million visits
every day, and also through mobile devices.
People are attracted to the well-known
easyJet brand and service offering.
DISCIPLINED USE OF CAPITAL
We maintain a strong balance sheet so
that we can withstand external shocks,
such as airspace closure. We maximise
the use of our aircraft and have a policy
of returning excess cash to shareholders.
CULTURE, PEOPLE AND PLATFORM
Our people are passionate and friendly.
We strive for simple systems and processes.
SAFETY UNDERPINS EVERYTHING WE DO
Canary Islands Egypt/Israel
Iceland
INTRA-EUROPEAN
SHORT-HAUL NETWORK
Network focused on primary airports
serving significant catchment areas.
Airports to which easyJet flies