EasyJet 2014 Annual Report Download - page 4

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2 easyJet plc Annual report and accounts 2014
Our business model
How we Drive
Growth and returns
Our sustainable business model makes travel easy and
affordable and drives growth and returns for shareholders.
OUR VALUES WHAT WE DO
SAFETY
We will never compromise our commitment
to safety, which is always the first priority
for our people.
SIMPLICITY
We cut out the things that don’t matter
to keep us lean and make it easy.
ONE TEAM
Together we’ll always find a way.
INTEGRITY
We stand by our word and do what we say.
PASSION
We have a passion for our customers,
our people and the work we do.
PIONEERING
We challenge to find new ways to make
travel easy and affordable.
WE ARE A LOW-COST
EUROPEAN POINT-TO-POINT
SHORT-HAUL AIRLINE
We use our cost advantage and number
one and number two network positions in
strong markets to deliver point-to-point low
fares and operational efficiency, with our
people making the difference by offering
friendly service for our customers.
OUR AMBITION
To be Europe’s preferred short-haul airline,
delivering market leading returns.
OUR CAUSE
To make travel easy and affordable.
226
aircraft
64.8m
passengers
675
routes
24
bases
SAFETY UNDERPINS EVERYTHING WE DO