EasyJet 2014 Annual Report Download - page 47

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UNICEF – Our pan-European charity partner
‘Change for Good’
easyJet’s charity partnership with UNICEF has continued
to grow throughout 2014. It is now in its third year and
since 2012 easyJet has raised over £3.9 million for the
charity, with £1.9 million raised this financial year. This is
more than any other UNICEF airline partner, demonstrating
our commitment to the partnership, an achievement we
aim to continue.
The ‘Change for Good’ programme offers all easyJet
customers the opportunity to support the world’s children
by dropping their spare change and leftover foreign currency
into fundraising pouches. Two standard collections take
place each year, one in the summer and one in the winter.
This year we also managed special collections for the
Philippines, and UK Soccer Aid. Through the partnership
we have enabled UNICEF to take advantage of matching
funding from the Department for International Development
for the winter collection and Soccer Aid.
We promote and encourage employee engagement
through the partnership. This year we provided our
employees with the opportunity to take part in a
sponsored tandem skydive to raise money for UNICEF.
A number of our employees have also had the opportunity
to see the charity in action. Earlier this year our Head of
Cabin Services and two crew members went on a field
trip to Mauritania, West Africa, to learn more about polio
vaccines and how our funds are used to support those
most in need.
Donations from easyJet and its passengers have allowed
UNICEF to vaccinate over 5.3 million mothers and children
against preventable, life-threatening diseases across Africa
and Syria.
The Company has also provided benefits in kind including
free profile-raising for the charity through various channels
and free flights to support the work of the charity.
Charity Committee
easyJet has a dedicated European Charity Committee
made up of easyJet employees to oversee the partnership
with UNICEF. The Committee also determines how the
annual charitable fund is spent. Since launching in 2012,
the Committee has awarded £72,000 to over 100 local
charities across our network.
Supporting local communities
Across our network easyJet seeks to develop relationships
with local communities and support local initiatives.
Our links are particularly strong around our headquarters
in Luton where the majority of our employees are based.
• We are long-term supporters of Luton Town Football
Club and support the Love Luton Campaign. This year
we also supported the Christmas lights in Luton town
centre after a funding shortage threatened their future.
• We have strong relationships with a number of local
schools. Many of our pilots and cabin crew visit local
schools to give talks about the Company and industry.
These visits help young people understand the careers
potentially available to them in the industry and how
they can access them.
• We continue to support Pride in various cities
including Manchester and Berlin in recognition of
the airline’s diversity.
• This year we have been appointed as a partner to
Dementia Friends to help the charity raise awareness
of dementia and how to help people who suffer with
this condition. We will work with them to raise their
profile and the understanding of the condition amongst
employees. Through this relationship, our people will have
the opportunity to become a dementia friend through
a short training session. This relationship is particularly
important to us as there are currently over 800,000
people living with dementia in the UK, with this figure
predicted to increase to over 1 million by 2021.
• We continue to run our Fearless Flyer programme to
help those who either have a fear or nervousness of
flying, to overcome them. This year we ran 12 sessions
across the UK, with 1,044 participants. The course
consists of two parts; in the first part an experienced
easyJet captain deals with any misconceptions that
participants may have about flying. In addition, the
well-known phobia expert, Lawrence Leyton, teaches
people proven techniques to help overcome the
anxieties and concerns nervous flyers typically have. In
the second part, participants and travelling companions
go on an “experience flight” operated by easyJet.
In response to the feedback from our CR survey we
will continue to support UNICEF in the coming year, and
will also look to extend our support for local community
projects, particularly where their objectives align with
ours and where there is the opportunity to engage our
employees in their activity.
www.easyJet.com
45
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