EasyJet 2014 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2014 EasyJet annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

12 easyJet plc Annual report and accounts 2014
Chief Executive’s review continued
As part of its strategy to become the alternative to
Air France, easyJet grew capacity by 5% in the 2014
financial year and continued to improve its brand
consideration scores from 87% to 90%. easyJet was
able to take advantage of the Air France pilots’ strike in
September 2014 by adding additional capacity, attracting
more customers to the airline and increasing revenue by
approximately £5 million.
easyJet also launched four new routes at Bordeaux,
increased frequencies on key business routes, became
the largest short-haul carrier in Nice and launched two
new French destinations at Strasbourg and Figari.
Italy
easyJet has 27 aircraft based in Italy, grew capacity by
6.2% in the 2014 financial year and has number one or
number two positions at its key bases of Milan Malpensa,
Rome Fiumicino and Naples. easyJet opened its Naples
base in March 2014 with two based aircraft.
easyJet also has a strong structural position in other
areas of the country such as Venice, Olbia and Pisa. The
Company believes there are further opportunities in Italy
given the current market dynamics and easyJet’s structural
position which it has built in the market. easyJet has been
steadily increasing its brand attractiveness and now one
out of four Italians prefers to fly with easyJet.
Germany
easyJet grew capacity by 6.7% in Germany in the 2014
financial year. easyJet has 11 aircraft based in Germany
at Berlin and Hamburg. The Hamburg base was launched
in March 2014 and has two based aircraft.
easyJet’s focus has been on Berlin with nine aircraft and
a 62% market share at Berlin Schönefeld airport(4). easyJet
has performed well in Berlin taking share from Lufthansa as
it retrenches and transfers traffic to Germanwings. easyJet
is in a strong position to drive returns when the new Berlin
airport eventually opens.
Portugal / Spain
easyJet carried approximately four million passengers in
the 2014 financial year with a market share of around 13%,
and is the second largest carrier in Lisbon Portela with four
aircraft based at the airport with a 12% market share(4).
In spring 2015 easyJet will open its second Portuguese
base at Porto with two based aircraft.
Spain is an important destination in the easyJet network
with 10% of all flights touching Spain. In the 2014 financial
year easyJet had an 8% share of the Spanish short-haul
market.
Netherlands
easyJet is the second largest carrier in Amsterdam with
a market share of around 9%. In spring 2015 easyJet will
open a base at Amsterdam Schiphol Airport, with three
based aircraft.
WE WON’T LEAVE YOU
MILES FROM WHERE
YOU SHOULD BE
We fl y to more of the major airports in Europe
than any other airline. So you’ll have no nasty
surprises when you land. Now that makes
complete business sense.
(4) Capacity and market share figures from OAG. Size of European market based on internal easyJet definition. Historical data based on 12 month
period from October 2013 to September 2014.