CVS 2013 Annual Report Download - page 11

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9
2013 Annual Report
How can we be
in touch anytime,
anywhere?
Our digital offerings are seamlessly extending access to pharmacy services and in-store
savings – day or night. Whether it’s through a home computer or mobile device, we’re
making it easier than ever to manage, refill, and pick up medications. In fact, the propor-
tion of overall traffic to CVS.com® from mobile devices jumped from 30 percent in 2012
to more than 50 percent in 2013.
“We’ve been working hard to take our digital pres-
ence across the enterprise to the next level,” says
CVS/pharmacy President Helena Foulkes. “Our
myCVS® retail app is highly rated with a great set of
features, and its popularity has increased significantly
over the past year. When combined with our mobile
website, traffic jumped by 250 percent in 2013.”
Our PBM plan members now enjoy many of
the same features on their mobile app as they do at
Caremark.com. Among them, plan members can
easily refill prescriptions and check for potential drug
interactions. In 2014, we will focus on enhancing
the specialty pharmacy digital experience. We’ll also
begin to deliver on our vision of allowing customers
to manage all their retail and mail order prescriptions
in one place – a real breakthrough experience that
only CVS Caremark can deliver.
The customer data and insights we’ve gained
from our highly successful ExtraCare® loyalty pro-
gram have long contributed to the CVS/pharmacy
shopping experience. In 2013, we leveraged Extra-
Care to launch personalized digital circulars. Titled
myWeeklyAd, these circulars arrive via email and
highlight the particular categories, offers, and items
that interest each cardholder. It’s just one more way
in which we are enhancing customer engagement.