Asus 2013 Annual Report Download - page 83

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79
Sales and marketability:
(1) Advantages
a. Under a sophisticated sales management plan, ASUS has products distributed to
all areas evenly; therefore, negative economic development in any one area will
not cause critical loss to ASUS. This balanced market development provides
ASUS with the best risk management.
b. Chinese and Russian markets show significant growth in recent years; therefore,
ASUS has progressively deployed in these markets, and expects to perform well
this year with the emerging business opportunities in these areas.
c. The French, Italian, German, and Russian markets represent the developed
regions in Europe. Since 2002, ASUS motherboards still come out on top there,
ranked highest in the first place in global market share. In terms of notebook
computer, ASUSTeK is ranked first in Taiwan, third in Europe, second in China,
first in Eastern Europe, and number three in Western Europe; also, is ranked in
the top four worldwide. In terms of global network service, fifty-five official
websites are constructed in thirty-one languages for substantiating localized
operating strategy and developing local market.
(2) Disadvantages:
The availability of resources and the control of cost are crucial to the business
performance of the subsidiaries overseas; therefore, the head office must be able to
control these key elements effectively.
(2) Application and production process of major products:
1. Application of major products:
a. MB, VGA, and CD-ROM are important elements to desktop computer and servers.
ASUS is in a leading position with all the aforementioned products worldwide.
b. NB and PDA have potential to grow in commercial market (governmental offices and
business) and home market (personal consumption and use). NB and PDA of ASUS
have a bright future along with the prevailing concept of mobile office.
c. For the development of information products, wireless broadband mobile device
should be linked to personal lifestyle; therefore, the most important communication
interface is wireless broadband communication technology. For the development of
the professional and star product, it is necessary to control the key technologies for
developing marketable products; ASUS is moving aggressively in this direction.
2. Production Process of Major Products
a. MB and VGA: Automatic SMT →Pick and place→soldering pot→burning→test.
b. NB and other products: Automatic SMT→pick and place→soldering pot
→burning→PCB test→assemblying→system test
(III) Supply of major raw materials:
Major raw materials Suppliers
Chi
p
s AMD, Intel, Nvidia, Qualcomm
Lo
g
ic IC Newland, RT, RICHTE
K
PCB HSB, WUS, Nova
Connectors HON HAI, LOTES, T
y
co
MEMORY ELPIDA, HYNIX, SAMSUNG, MICRON, Nan
y
a
LCD LGD, AUO, INX