Asus 2013 Annual Report Download - page 6

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2
Throughout 2013, ASUS continued to demonstrate innovation across multiple product lines. The ASUS
Transformer Book T100 launched in Q4, and its robust sales indicate that the market quickly
acknowledged its innovation and excellent user experience. The success of the ASUS Transformer
Book T100 helped to drive business growth for the company. The emphasis on innovation continues in
2014 at CES where ASUS announced the unique personalized ZenFone series, PadFone mini and the AT
& T exclusive PadFone X. Along with the Republic of Gamers (ROG) Swift PG278Q WQHD gaming
monitor—the world’s first WQHD monitor powered by NVIDIA® G-SYNC™ technology—which was
extremely well-received by media and consumers alike. At Mobile World Congress in February, ASUS
introduced two innovative applications including the ZenUI which is a simple and intuitive user-interface
and PixelMaster technology which is an image processing technology designed to enhance and capture
extraordinary photos in any conditions.
Management Focus
In 2014, ASUS will continue to lead the market through innovation and quality, with guidance from its
world-class management team. In a climate of converging competition in the PC, tablet and mobile
phone markets, ASUS will achieve differentiation through increased product value, increased scale of
operations, and through effective marketing and communication to enter the 3-in-1 market. Our
marketing teams will initiate agile multimedia campaigns to engage consumers through multiple channels
of communication.
In addition to robust product development in 2014, an emphasis on product quality and marketing will
help drive long-term investment and future growth. The management team will focus on expanding
brand advantages and operation scales for motherboards, notebook and desktop computers. Through
exceptional product portfolios and brand positioning, ASUS will continue to be a leader in the Tablet PC
market. New tablet products introduced in 2014 will further expand the company’s presence in the
mobile computing device market. Continued development of smart phone product lines will also be a
focus in 2014, with a focus on product innovation and marketing as well as further development of
channel partnerships.
Business Outlook
The world of technology is characterized by change. Mobilility and cloud computing are currently two
key drivers of change in the industry. Companies that focus on traditional product lines will lose market
share. ASUS has a strategy of developing core competencies while focusing on innovation, and our
dynamic global staff is dedicated to these goals. As a team, we will achieve business growth through
industry-leading innovation and quality. We expect overall demand in the personal computer industry to
gradually stabilize in 2014 while mobile computing products continue to deliver nice growth. ASUS
will continue to refine and develop our core competence. We are committed to grow revenue for all
product lines in 2014. Our focus on innovation, quality and user experience will ensure continued
success as one of the world’s most admired leading enterprises.
Again, we would like to thank for the support from the shareholders. ASUS will continue to work and
accomplish our sales goals in order to share with the shareholders.
Sincerely yours,
---------------------
Chairman