Asus 2013 Annual Report Download - page 81

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77
business development. ASUSTeK, a global citizen, has been researching and
developing lead-free and cadmium-free green motherboards since the year 2002;
moreover, the concept of environmental protection has been introduced into other
product lines, including the first power-saving motherboard with “smart EPU”
introduced in 2007 to save CO2 emission throughout the power-on process.
ASUSTeK has become the benchmark of green industry and has substantiated the
responsibility of a business citizen. While the surge of green production is adopted
worldwide, for solving the problem of global warming and environmental issues,
green technology is the driving force of economy. Products in conformity with EuP
directive are “green products with environmental protection design” and can be
circulated freely in the European Community, a clear demonstration of ASUSTeK’s
green competition advantage.
ASUSTek was awarded the “Enterprises Ongoing Business Development First
Prize” in Taiwan in 2007; also, the company was the first technology enterprise in
the world to receive the EuP directive certification. AUSUTeK notebook was the
first product to receive Environmental Product Declaration (EPD), BSI Carbon
Footprint, and EU Flower certification in 2010, continuing recognition of
ASUSTeK’s endless efforts in power saving and environmental protection.
ASUSTeK expects have a more flexible and efficient organizational operation, with
two business groups being formed including: System Business Group and Open
Platform Business Group in order to aggregate recourses and be more responsive to
market changes. Each business group will then be able to focus on improving
procedure, form optimal strategy, and execute strategy completely.
ASUS will continue to invest resources products that have economies of scale and
competitive advantages as well as, to support the two business groups having the
most competitive product lines and sales channels. ASUS is dedicated to providing
consumers with better products and services, to upgrade the brand value in the
minds of consumers and finally, to turn consumer’s brand recognition into market
share.
Operating environment:
(1) Advantages
a. ASUSTeK further demonstrates its R&D capability, introducing the first notebook
and motherboard compatible with USB 3.0. This put ASUS ahead of its
competitors in terms of advanced technology development creating business
opportunity and maintaining the company＇s leading position.
b. The comprehensive notebook and motherboard-related components industry is
breaking free from the technology restriction set by component manufacturers in
Japan and Korea. ASUSTeK continues to cope with the rapid growth of
motherboards and notebook computers in terms of meeting production demands.
c. ASUSTeK dedicates itself to the tasks of environmental protection, power saving,
and ongoing environmental concerns. Several innovative products were launched
at CES and Cebit international exhibitions this year based on our core green
technology. These were well received by media from all over the world.
ASUSTeK has innovative green energy applied to the R&D and production of
notebook computer, AIO PC, Tablet, LED backlight screen, and motherboard that