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11
numeroud international media. ASUS marke
t
-launched the state-of-the-ar
t
Eee PC
S101 this month targeting global business commuters and fashion aficionados.
N
ovember 2008 ASUS Eee Family promo
t
ed new products including the all-in-one touch-
p
anel
screen computer Eee Top ET16 series with 15.6” touch big screen. The computer
can be operated with screen touch for an effective interaction and operation with
the device that is different from conventional table-top computers.
N
ovember 2008 The tough Japanese market was conquered by the easy-to-learn and easy-to-use
Eee PC! According to the survey in November by the most creditable 3C survey
company, Business Computer News (BCN), EeePC was the champion in sales of
Notebook and named the most popular product of the year by the Japanese
lifestyle and fashion magazine DIME.
December 2008 ASUS Eee PC was named the product of the year by Forbes and Stuff Magazine
in the U.K. The Japanese lifestyle and fashion magazine Dime gave the Eee PC
top product honors. Sweeping from the west side to the east side of the Atlantic,
America’s benchmark on-line retailer Amazon also selected the Eee PC as the
most popular Christmas gift, and it was recommended by 13 different medias
outlets as the best gift to give. All noted how consumers loved the high mobility
of the Eee PC. Spanning Japan, Taiwan, Europe and the U.S., there is no place in
the world that has not felt the effect of the Eee PC.
January 2009 ASUS was top ranked according to the 24
th
“consumers’ ideal brand” survey
b
y
Management Magazine V. 451 and the “businessman’s ideal brand” of Today V.
626.
February 2009 ASUS Computer and the world leading GPS brand Garmin announced the
establishment of a strategic alliance to launch a joint Garmin-ASU-brand smart
phone that combines the leading smart phone and GPS technologies.
March 2009 Eee PC series ha
d
b
een the top-three models on the shopping lis
t
of the
benchmark online mall “AMAZON” for multiple times. The newly launched
1000HE model of Eee PC™ had taken up the top-two spots with successful
pre-order, evidenc of the popularity of Eee PC. ASUS owned the heart of
American consumers with Eee PC™.
March 2009 Global design prize “Re
d
Dot” was awarded in Germany. ASUSTeK ha
d
b
een
awarded “Product Design 2009 Winners” this year for the five products of Eee PC
S101, Eee Keyboard PC innovative computer, S121 notebook, P30 notebook, and
innovative “chocolate keyboard.”
April 2009 ASUSTeK was the biggest winner in the 3r
d
Annual Taiwan Excellence Awar
d
competition for three consecutive years where a total of 53 products received the
Excellence Award, including the Eee PC, which S101 was awarded the “Gold
Award” this year while ASUS Bamboo U6V and P552w smart phone were
awarded with “Silver Awards.”
April 2009 ASUSTeK launched the energy-saving motherboards P5Q PRO Turbo and P5Q
Turbo on the Earth Day. P5Q PRO Turbo and P5Q Turbo were designed with
unique Xtreme Phase power design and ASUS 2nd generation EPU smart
energy-saving chips to save power consumption; They allow the system to
monitor itself automatically, adjust the power supply, reduce temperature, and
increase power efficiency up to 96%.
April 2009 ASUSTeK was held up to the worl
d
the gold standard fo
r
green products by CNN
and TIME Magazine. Eee PC 1000HE was appraised by CNN in the program of
“Your Green World.” ASUS Bamboo U6V was awarded” “Green Design 100” by
TIME Magazine for the artistic design and environmental protection value.
May 2009 ASUSTeK introduced the thinnest mini noteboo
k
, Eee PC 1008HA Seashell!
Seamless Eee PC 1008HA Seashell gave a sense of fashion, which was originated
from the idea of seashell; weighted only 1.1kgs, presented a sexy, slim body
only 18mm thick, and featured a 92% Baby Touch keyboard and a power-saving
10.1” LED display.
May 2009 ASUSTeK was ranked No. 1 for “
p
roduct and service quality” and “innovation” in
the “Asian Business 200” by Wall Street Journal in Asia. ASUSTeK received the
highest ranking in the 3C industry under “domestic industry” in the “Asian