Asus 2013 Annual Report Download - page 79

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75
will eventually turn the screens of mobile devices into media centers connecting
to cloud computing. The value of information will not be owned exclusively but
readily available to all; transmission and sharing are the key. As the leader of
brand technology, Asus believes in the power of open platform. We must embrace
the ubiquitous era of cloud computing with open mind, building a versatile
solution for the new generation of cloud computing.
II. Market analysis and the conditions of sales and production:
(1) Market analysis:
1. Sales regions:
Unit: NT$ thousands
Year
Item
2012 2013
Subtotal Total Subtotal Total
Domestic sales
Internal sales
America / Canada
Asia Pacific
Europe
Africa
Net sales
502,640
356,481,607
44,179
-
18,090,447
357,028,426
375,118,873
118,107
340,324,053
599,260
-
17,699,679
341,041,420
358,741,099
2. Market share and market demand and supply and market growth:
(1) Market demand and supply of computer components:
ASUS Motherboards have taken the largest global market share for several years in a
row, mainly because of our superior R&D design capacity, massive production scale,
complete upstream/downstream component supply chain, product quality, and
production costs; all of which become our powerful competitive advantage.
Energy saving is the fundamental goal of ASUS throughout the process of production.
ASUS is the first company to develop EPU with a power source adjusted smartly and
instantly by detecting PC loading in order to supply energy effectively to the entire
system. By providing elements with automatic phase switching (including CPU,
VGA Card, memory, chips, hard drive, and fans), EPU is able to provide adequate
power supply by smart acceleration and overclocking in order to save power and cost.
ASUSTeK sold 20.7 million motherboards in 2013. If the motherboard is the soul of
a computer, VGA drawing card and CD ROM are the body and extremes of a
computer. ASUS launches optimized products with high-quality, high-performance,
and high CP value for motherboards for entry, medium and high-end markets. To
attain the absolute leading advantages in global motherboard market, the
sustainability of best brand and leading position in the industry is highly important.
(2) Market demand and supply of NB:
The availability of laptop computers has grown substantially in the world. ASUS has
worked in the industry of laptop computers for the past 15 years and the company
demonstrates a remarkable sustained performance in product quality, R&D
technology, and business development. According to research conducted by an
international market survey institute, ASUS stands in the world＇s top four laptop