Asus 2013 Annual Report Download - page 80

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76
computer suppliers and constantly leads the industry in terms of product innovation,
attaining high brand value and consumer recognition. The 2013 research institute
estimated that ASUS will ship approximately 18,800,000 laptop computers to take
over 10~11% of the global market share.
(3) Short-term development of IT industry:
With the arrival of Cloud Computing era, ASUS plans to introduce a series of Cloud
Computing-related services and products with a specific solution designed for the
cloud computing of mobile computation, multimedia entertainment, and eCommerce.
This solution will embrace the quality of portability, ease of use, connection, and
service-in-depth, all reinforced to provide users with boundary-free and timeless
lifestyle enhancement of information at your fingertip. Professionals may apply cloud
computing business tools freely to explore business opportunities and upgrade
competitiveness, while also sharing rich and diversified multimedia entertainment
with family members.
3. Business goals
The company’s strategic planning has matched up to market development trend in recent
years. ASUSTeK generated sales revenue of NTD421.4 billion in 2013. In addition to
care for the core businesses, ASUSTeK will strategically initiate diversified business
operations. Sales of new products have grown by several-fold. ASUSTeK will continue
to serve customers with world-class technology innovation, and excellent product quality
as well as a practical and stable business operation.
4. Competitiveness, advantages and disadvantages of development, and responsive
strategies
Industrial development and vision:
(1) Advantages
a. For the rise of mobile computing, lightweight and thin become the way to go for
notebook computers. ASUS computer development has been focusing on
effectiveness and energy saving since 2008, with a low power-consumption and
Super Hybrid Engine (SHE) technology developed as the best solution to the
request for lightweight, thin, and powerful. ASUS has mature technology ready
for the market once the demand emerges.
b. The development of laptop computer and motherboards in 2013 is expected to
remain stable, whereas the development of Tablet PC continues to grow rapidly.
This is projected to bring about more important impacts on personal mobile
computing devices. ASUS has invested a substantial number of resources on the
development of Tablet PC, leading the industry to launch new products in order to
dominate the market and market share. ASUS has already become one of the top
three leaders in the market for Tablet PCs utilizing the Android operating system.
Under the mutual support and integration of products, ASUS has attained a niche
competitive advantage in the evolution of hardware industries.
(2) Disadvantages and responsive strategies
Global warming and its impacts are getting worse. The awareness of environmental
protection is awakening; therefore, power saving is the concept shared by the world.
Governments announce strict environmental protection provisions on electronic
products which drive the power saving effort for the industry; therefore, enterprises
must be able to respond to these global environmental protection polices for smooth