Asus 2013 Annual Report Download - page 21

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September 2013
September 2013
September 2013
October 2013
October 2013
November 2013
November 2013
November 2013
December 2013
December 2013
December 2013
January 2014
February 2014
families in Taiwan and overseas via the Ministry of Foreign Affairs, Ministry of
Education and Tzu Chi Culture and Communication Foundation. All level of
education, libraries, residents in remote areas and children of low household
income will benefit in nine allied countries from this donation.
ASUS officially launched the new PadFone™ Infinity in Taiwan, a prestigious
new flagship transformer mobile phone for the high-end smart mobile
telecommunication market.
ASUS ROG launched the first mini-ITX based gaming computer mother
board – MAXIMUS VI Impact. Unlimited by PCB size, ASUS builds the
Impact Power with 8+2 digital power supply design with vertical erection to
provide the most superior over-lock control.
ASUS participated in the 2013 Taiwan Designers’ Week, with the ASUS Design
Center featuring “Capture – In Search of the Moment” to explore surprising and
touching beautiful moments in life through the pursuit of aesthetics whose
context is hidden in both tangible and intangible things. Through a dynamic
vision of technology progress, ASUS builds an imaginary blueprint of literacy
and design, accomplishing ASUS’s brand spirit “In Search of Incredible.”
ASUS released the new 4K Monitor PQ321 in Taiwan. The product comes with
a surprising 3840 x 2160 extreme resolution (140 ppi), equivalent to 4 times
Full HD (1920 x 1080). The display screen features a wide-screen ratio of 16:9
that even supports 1-bit RGB Color Depth, offering bright and exquisite images
while the color performance is natural and lifelike.
ASUS was awarded with First Place for 2013 as the “Most Prestigious
Benchmark Company in Taiwan” in the category of Appliances and Information
Service Industry from CommonWealth Magazine. ASUS demonstrated
outstanding performance in 10 competency indicators including
forward-looking and innovation, talent fostering, customer experience, business
performance, and citizen responsibility.
ASUS was top ranked in the “Ideal Brands for Business Elites” category of
laptop computer awarded by Business Today for the sixth consecutive year.
When the list of winners for 2014 CES Innovation and Engineering Awards was
announced, ASUS again broke all records by taking over 16 Product Innovation
Awards in hardware, software, handheld, network communication, and
peripherals, demonstrating the innovation superiority of ASUS.
ASUS was awarded the top 3 international brands in Taiwan for the 11th year in
a row. In 2013, ASUS brand value again hit a record high, reaching $1.711
billion US, establishing a new milestone for ASUS’s corporate philosophy of
“Pursuit of Unparalleled.”
ASUS has remained in the top three Innovative Companies in the Taiwan
survey conducted by Digital Times for three consecutive years, demonstrating
the continuous development of ASUS’s “Search of Incredible” that focuses
corporate attention on innovative performance.
In the 22th Taiwan Excellence Awards revealed in 2013, ASUS received the
greatest number of awards for the 11th consecutive year. Among the 50 products
awarded, six products received the Gold Award, including: PadFone mini 4.3”
that can be held in one hand, Fonepad 7, a mobile tablet combining
entertainment and communication, perfect Transformer AiO Computer P1081
series, ET2221I/ET2020I All-in-One computers, portable LED P2 Projector,
and VN279Q LED Monitor featuring narrow bezel.
Brand sales in 2012 amounted to NT$421.4 billion.
At the 2014 CES, ASUS released the smart ZenFone with exceptional product
personality; new transformer PadFone mini; the transformer PadFone X in joint
cooperation with AT&T; the Transformer Book Duet (TD 300), and ROG Swift
PG278Q WQHD monitors exclusively designed for computer gamers. This
broad array of products reinforces the depth of ASUS’s design powers and
commitment to innovation and the brand spirit of “Pursuit of Unparalleled.”
ASUS presented two major applications at the 2014 Mobile World Congress