Asus 2013 Annual Report Download - page 82

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78
has given us leverage in business opportunities and marketing driven by the surge
of green environmental protection.
(2) Disadvantages:
The significant fluctuation of exchange rates in both directions has affected exporting
business negatively.
(3) Responsive strategies:
We monitor exchange rate closely and adjust the position of foreign exchange to the
optimal level.
Internal conditions
(1) Advantages
a. Stable financing with sufficient funds
b. Robust inventory control and healthy turnover rate
c. The R&D technologies and talents of ASUS are world class; ASUS technology
dominants the industry.
d. The strategic planning of ASUS is vigorous and reinforces corporate vision; also,
market trend reflects our industrial development.
e. Talents of our employees are assets of ASUS. ASUS has improved employee’s
welfare and salary and welfare facilities constantly to keep employee’s morale
high and employee’s performance outstanding.
(2) Disadvantages:
As ASUS grows significantly in both business operation and organizational structure,
it is crucial to expand and improve the effectiveness of our management.
Product and technological development:
(1) Advantages:
a. ASUS has created a strong R&D team for the development of MB, Graphics Cards,
CD-ROM, NB, server, desktop computer, Intelligent Navigation phone, wireless
broadband mobile device, and Eee series. The excellent R&D talents of ASUS are
recognized in the industry, with many patents awarded and many new products
constantly in development.
b. Many of the department heads and management of ASUS have technological
background. They thoroughly understand industrial trends and product
development technology enabling them to take full advantage of development to
plan product lines in depth, to apply recourses effectively, and to generate added
value.
c. ASUS has contributed significant R&D and marketing resources to promote the
important new products as Tablet and EPAD in order to market products with the
merits of good price, cosmetic design, industrial design, light weight, and easy
interface.
(2) Disadvantages:
The sales channel of mobile device is different from the one for information products;
therefore, it is necessary to further develop the sales channel for mobile devices.