Asus 2013 Annual Report Download - page 75

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71
V. Overview of Business Operation
I. Principal activities
(I) Operating Scope
The company’s 3C integrated products are awarded with many honors for their excellent
quality and advanced technology this year. ASUS received 4,256 awards worldwide from
media and professional rating institutes in 2013. ASUSTeK had generated sales revenue of
NTD421.4 billion in 2013. In terms of sales generated from branded products, ASUS sold
20.7 million motherboards, 18.8 million notebooks and 12.1 million tablets.
1. Product lines of the company:
a. Desktop / server
b. 3D AutoCAD
c. Advanced sound blaster
d. NB
e. Eee Pad
f. Smartphone
g. LED display
h. Broadband & communication products
i. Advanced server
j. Portable Projector
2. Product development projects:
a. Digital control wireless transmission technology dual core CPU MB
b. Advanced 3D image display and wireless TV transmission graphic card
c. Multi-function, three-in-one smartphone & Padfone (Note) & FonePad
d. Ultra Mobile PC
e. High-speed router / exchanger / firewall / VPN
f. New-generation advanced server
g. Professional LED display
h. All-In-One PC, Transformer AIO
i. Transformer Pad
j. Touch Windows Notebook & Tablet
k. Wearable electronic products
(II) Industry Overview
1. Progress and development of the industry:
The market demand for thin, light-weight notebooks will continue to grow. The
growth in high-quality multimedia entertainment, the increasing demands of game
players, and the demand for 3D-multimedia and high-performance video and audio
will drive demand for high-performance notebooks. The development of notebook
incorporates not only the quality of “light-weight, thin, small, and visual
appearance” but also “personalization, video and audio entertainment, wireless
communication, and commitment to a green environment.”