Westjet 2011 Annual Report Download - page 8

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Expanding our reach
WestJet Annual Report 2011 8
We’re expanding our reach,
one guest at a time.
“
“
WestJet started with 220 employees in 1996 and flew just
three aircraft to five destinations. We have been expanding
our reach ever since and are currently serving 76 destinations
in our scheduled network, with a fleet of 98 aircraft and more
than 8,600 WestJetters.
Our airline partnership strategy is allowing us to connect
with global guest traffic and bring more guests to WestJet’s
network. Business travellers are also benefiting from an
expanding network and improved service offerings on key
business routes. Our rewards program is growing and the
vacations business is thriving. We continue to enhance our
friendly self-serve experience and are effectively connecting
with our guests through our responsive social media
presence on the most popular sites.
Involving WestJetters in key business decisions, valuing
our corporate culture and giving back to the community are
all important pieces of WestJet’s success. Our focus is on
responsible growth as we look to continue our track record of
profitability and generating value for all of our shareholders.
See president’s message for cautionary note regarding forward-looking statements.