Westjet 2011 Annual Report Download - page 13

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Adding convenience
WestJet Annual Report 2011 13
Expanding our reach is about building on what we already offer and
making it easier for our guests to do business with us. In
2011
, we launched
website improvements, made WestJet dollars redeemable online and
expanded our self-serve bag tagging to seven additional Canadian airports.
We also started accepting new forms of payment including Visa Debit and
the Universal Air Travel Plan, which is a corporate travel payment network
used by airlines and travel agencies around the world.
In our call centre, we introduced interactive voice response technology so
guests have the option of changing a reservation, confirming flight
details,
selecting a seat, and even obtaining pricing for flights, all using voice prompts.
We are committed to continually improving our self-service, online and
mobile options to give guests the choices they now expect.
See president’s message for cautionary note regarding forward-looking statements.
We make it easy
for guests to do
business with us.