Westjet 2011 Annual Report Download - page 14

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Social media
WestJet Annual Report 2011 14
WestJet has embraced social media as a tool for both
marketing and communication and we are dedicated to our
presence on Facebook and Twitter. We also have a WestJet
YouTube channel featuring promotional videos and some
lighthearted clips that represent our fun, caring culture.
This social media presence allows us to make meaningful
connections with guests, and potential guests, even when
they are not travelling.
In
2011
, our Facebook fans and Twitter followers grew 600
and 365 per cent respectively. Just as the airline industry
continues to evolve, so too does the way we use social media
to add value to our guests’ WestJet experience.
We’re making more and
more friends, all the time,
online and offline.
“
“