Safeway 2008 Annual Report Download - page 14

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SAFEWAY INC. 2008 ANNUAL REPORT — PAGE TWELVE
UNIQUE CUSTOMER EXPERIENCE
For the last five years, we have been aggressively
rolling out our Lifestyle stores to create an outstanding
store experience for our customers. These stores are
dramatically redesigned with earth-toned décor,
subdued lighting, custom flooring and a number of
special features to create a warm, inviting ambience
that we believe significantly enhances the shopping
experience. Depending on the size of the store and
local preferences, some of the special features
include open hearth ovens in the bakery, where
bread is baked fresh and sliced to order, nut bars
that feature a variety of plain and flavored nuts
which can be ground into fresh nut butter, sit-down
sushi bars that also offer product for take-out and
extensive wine collections displayed in attractive
shelving, which in some locations are enhanced with
a walk-in temperature controlled wine cellar. These
special features continue to evolve as we respond to
changing consumer preferences.
At the end of 2008, 73% of our stores were new
or had been remodeled into Lifestyle stores. We
plan to have approximately 82% of our stores
completed by year-end 2009, and 88% of our
stores are expected to be Lifestyle stores by the
end of 2010.
In addition to the improved look and feel of our
stores, we continue to work hard to provide
our customers with high quality products in our
produce, meat, bakery, deli and floral departments,
as well as great selection in the center of the
store, new innovative offerings, an excellent
in-stock condition and the most friendly, helpful
service in our industry.
LIFEST Y LE STORES AS A PERCENTAGE OF TOTAL STORE BASE
2005 2006 2007 2008 2009 2010
26%
43%
73%
59%
82%
88%